about
Designer, engineer, and generalist obsessed with behavioral design.
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.corporate experience
6+ years
.design journey
9+ years
.current location
Mumbai
.best suited for
0→1 projects
.hello
My journey started hands-on, building brands and coding websites from scratch for independent clients. That early exposure to full-stack development (HTML, CSS, Bootstrap, MySQL) taught me to view design as living systems. It’s where I learned to be pragmatic and ensure every design decision makes sense for both business and engineering architecture.
.design journey
2022 — Now
Tata Digital
Lead UX Designer
Spearhead the design direction and strategy for web, gamification, credit and forex cards, omnichannel and app core experiences
2022 — Now
Tata Digital
Lead UX Designer
Spearhead the design direction and strategy for web, gamification, credit and forex cards, omnichannel and app core experiences
2020 — 2022
OLX Autos
Product Designer
Designed interconnected experiences for a four-sided marketplace, balancing the needs of Car sellers (C2B), Car Buyers (B2C), Car dealers (B2B) and internal operations.
2020 — 2022
OLX Autos
Product Designer
Designed interconnected experiences for a four-sided marketplace, balancing the needs of Car sellers (C2B), Car Buyers (B2C), Car dealers (B2B) and internal operations.
2019
Microsoft
Service Designer
Selected to represent NID at the Microsoft Design Expo 2019 held at Microsoft HQ (Redmond, USA), designing a platform centered on the theme of 'Scaling Empathy.' The solution optimizes disaster relief by enabling efficient citizen contributions and closing the loop through transparent, real-time impact recognition for donors
2019
Microsoft
Service Designer
Selected to represent NID at the Microsoft Design Expo 2019 held at Microsoft HQ (Redmond, USA), designing a platform centered on the theme of 'Scaling Empathy.' The solution optimizes disaster relief by enabling efficient citizen contributions and closing the loop through transparent, real-time impact recognition for donors
2019
IBM
UX Design Intern
Designed a secure, community-first reporting system that accelerates missing child recovery efforts by enabling parents and citizens to safely crowdsource missing or found child alerts while minimizing systemic friction
2019
IBM
UX Design Intern
Designed a secure, community-first reporting system that accelerates missing child recovery efforts by enabling parents and citizens to safely crowdsource missing or found child alerts while minimizing systemic friction
2018 — 2020
National Institute of Design
Interdisciplinary Designer
Evolving for the omnichannel era, this discipline bridges physical and digital touchpoints to tackle modern consumer challenges. It blends systems thinking, behavioral research, and spatial design to craft cohesive brand journeys across all retail formats. By integrating interactive technology, it equips designers with the strategic insight needed to build future-ready retail ecosystems.
2018 — 2020
National Institute of Design
Interdisciplinary Designer
Evolving for the omnichannel era, this discipline bridges physical and digital touchpoints to tackle modern consumer challenges. It blends systems thinking, behavioral research, and spatial design to craft cohesive brand journeys across all retail formats. By integrating interactive technology, it equips designers with the strategic insight needed to build future-ready retail ecosystems.
2016 — 2018
Independent Designer & Developer
Branding, Web design & development
Directed end-to-end digital branding and full-stack web design and development (WordPress, HTML, CSS, Bootstrap, MySQL) for independent clients, translating early-stage business needs into fully deployed digital platforms.
2016 — 2018
Independent Designer & Developer
Branding, Web design & development
Directed end-to-end digital branding and full-stack web design and development (WordPress, HTML, CSS, Bootstrap, MySQL) for independent clients, translating early-stage business needs into fully deployed digital platforms.